Furniture Loft Privacy Policy

We may change this privacy notice from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. We encourage you to check this privacy notice for changes whenever you visit our website - www.furnitureloft.co.uk

We are FURNITURE LOFT LTD, Riverside, Market Harborough, Leicestershire LE16 7PT. We are a data controller of your personal data.

We have a dedicated data protection officer (DPO). You can contact the DPO using the details below or by writing to the above address, marking it for the attention of the DPO or going to the Contact Us section of our website www.furnitureloft.co.uk

Personal information that we will process in connection with all of our products and services, if relevant, includes:

• Personal and contact details, such as title, gender, full name, contact details
• Records of your contact with us such as via the phone, if you get in touch with us online using our online services, details such as your mobile phone location data, IP address and MAC address
• Products and services you hold with us, as well as have been interested in and have held and the associated payment methods used
• Marketing to you and analysing data, including history of those communications, whether you open them or click on links, and information about products or services we think you may be interested in, and analysing data to help target offers to you that we think are of interest or relevance to you.

We will collect personal information from the following general sources:

• From you directly
• Information generated about you when you use our products and services

We use your personal data, including any of the personal data listed in section 1 above, for the following purposes:

• Managing any aspect of the product or service
• To follow guidance and best practice under the change to rules of governmental and regulatory bodies
• For management and auditing of our business operations including accounting
• To monitor and to keep records of our communications with you and our staff (see below)
• For market research and analysis and developing statistics
• For direct marketing communications and related profiling to help us to offer you relevant products and service, including deciding whether or not to offer you certain products and service. We will send marketing to you by email, post, social media and digital channels (for example, using Facebook Custom Audiences and Google Custom Match). Offers may relate to any of our products and services such as furniture and home accessories as well as to any other offers and advice we think may be of interest
• To provide personalised content and services to you, such as tailoring our products and services, our digital customer experience and offerings, and deciding which offers or promotions to show you on our digital channels
• To comply with legal and regulatory obligations, requirements and guidance
• To facilitate the sale of one or more parts of our business

We rely on the following legal bases to use your personal data:
1. Where it is needed to provide you with our products or services, such as:
a) Managing products and services you hold with us
b) All stages and activities relevant to managing the product or service including enquiry, application, administration and management of accounts.


2. Where it is in our legitimate interests to do so, such as:
a) Managing your products and services relating to that, updating your records
b) To perform and/or test the performance of, our products, services and internal processes
c) To follow guidance and recommended best practice of government and regulatory bodies
d) For management and audit of our business operations including accounting
e) To carry out monitoring and to keep records of our communications with you and our staff (see below)
f) For market research and analysis and developing statistics
i) For direct marketing communications and related profiling to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and service. We will send marketing to you by email, post and social media and digital channels (for example, using Facebook Custom Audiences and Google Custom Match
j) Where we need to share your personal information with people or organisations in order to run our business or comply with any legal and/or regulatory obligations.

3. To comply with our legal obligations

4. With your consent or explicit consent:
a) For some direct marketing communications

We may share information with the following third parties for the purposes listed above:

• Governmental and regulatory bodies such as HMRC, the Financial Conduct Authority, the Prudential Regulation Authority, the Ombudsman, the Information Commissioner's Office and under the Financial Services Compensation Scheme
• Other organisations and businesses who provide services to us such as debt recovery agencies, back up and server hosting providers, IT software and maintenance providers, document storage providers and suppliers of other back office functions
• Fraud Prevention Agencies (see below)
• Where we need to share your personal information with people or organisations in order to run our business or comply with any legal and/or regulatory obligations.

Where we're relying upon your consent to process personal data, you can withdraw this at any time by contacting us using the details below.

We're based in the UK; your personal information will not be transferred outside the European Economic Area.

You should tell us so that we can update our records using the details in the Contact Us section of our website. We will then update your records if we can.

We're unable to provide you with our products or services if you do not provide certain information to us. In cases where providing some personal information is optional, we will make this clear.

In this section monitoring means any: listening to, recording of, viewing of, intercepting of, or taking and keeping records (as the case may be) of calls, email, text messages, social media messages, in person (face to face) meetings and other communications.
We may monitor where permitted by law and we will do this where the law requires it, or to comply with regulatory rules, to prevent or detect crime, in the interests of protecting the security of our communications systems and procedures and for quality control and staff training purposes. This information may be shared for the purposes described above.

Unless we explain otherwise to you, we will hold your personal information based on the following criteria:

• For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations
• For as long as we provide goods and/or services to you and then for as long as someone could bring a claim against us; and/or
• Retention periods in line with legal and regulatory requirements or guidance.

Here is a list of the rights that all individuals have under data protection laws. They do not apply in all circumstances. If you wish to use any of them, we will explain at that time if they are engaged or not. The right of data portability is only relevant from May 2018.

• The right to be informed about the processing of your personal information
• The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
• The right to object to processing of your personal information
• The right to restrict processing of your personal information
• The right to have your personal information erased (the 'right to be forgotten')
• The right to request access to your personal information and to obtain information about how we process it
• The right to move, copy or transfer your personal information ('data portability')
• Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you

You have the right to complain to the Information Commissioner's Office which enforces data protection laws: https://ico.org.uk/. You can contact us using the details below.

You have the right to object to certain purposes for processing in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests. You can contact us by going to the Contact Us section of our website to exercise these rights.

We may use your home address, email address and social media or digital channels (for example, Facebook, Google and message facilities in other platforms) to contact you according to your marketing preferences. You can stop our marketing at any time by contacting us using the details below or by following the instructions in the communication.